Dallas, Texas · Designer & Photographer
I design and photograph things that make messy stories, products, and images feel clearer, calmer, and more intentional for the people moving through them.
By day I work on digital products, brands, ecommerce experiences, and content; by night I shoot fine art editorial photography—mostly men, dark florals, and quiet interiors. Both sides are about composition, restraint, and making complicated things read simply.
Day job
Most of my time is spent inside ecommerce flows, navigation, and content systems—figuring out how people actually move through a site and what gets in their way.
I like untangling product pages, filtering, promotions, and editorial content so the whole thing feels legible to both customers and the business.
Outside work
I shoot fine art editorial work—male portraiture, dark florals, and chiaroscuro scenes—mostly on a Leica Q2 Monochrom.
Photography keeps my eye tuned for light, gesture, and restraint, and it feeds back into how I think about layout, hierarchy, and where you want someone to look first.
Backstory
I came up through early web design, comics publishing, brand campaigns, and cross-channel work—designing for print, CD-ROMs, television spots, and some very early ecommerce.
It left me with a soft spot for transitional formats, strange constraints, and work that had to function in the real world, not just look good in a deck.
I like work that sits at the intersection of structure and mood—where you’re thinking about flows, edge cases, and conversion, but also about how the whole thing feels when someone lands there at 11:47 p.m. on a Tuesday.
I’ve been designing for a long time: early web and CD-ROMs, comics publishing, brand campaigns, and now ecommerce and product. The through line is care—about language, hierarchy, light, and how people actually experience the thing you’re making.
Outside of screens, I cook, read, and make photographs. I like small details, long arcs, and projects that feel a little bit over-considered in the best way.
For more portraiture, florals, monochrome studies, and quieter image-making, you can follow my photography work on Instagram.
@chetyearyphoto
This is where I share photography work, in-between studies, and visual experiments that sit a little outside the design side of things.
Visit InstagramContact
The easiest way to reach me is by email. I’m always happy to connect, trade notes, or hear about something interesting in progress.
